This advertisement for Bud Light beer uses several strategies to entice the viewer. The first thing that you see when looking at the ad is a crisp cold beverage, anyone seeing this can tell that it is meant to look refreshing. The next thing that your attention is drawn to is the caption below the bottle that says "hit your refresh button" this makes the reader think that no matter what they are going to feel refreshed after drinking this. The creator of the advertisement made the bottle of beer the main emphasis by placing it in the center of the ad and made the only main focal point. By doing this the creator ensured that the first thing you were going to see was a cool refreshing beverage. The ice behind the bottle is another reference to feeling refreshed and "cool".
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